We can “Deck the Halls,” “Swab the deck,” and even “Deck someone” …. (though I wouldn’t endorse trying the last one!).
Obviously, the word “deck” can mean a lot of things.
But, nowhere does a deck equate to a presentation!
When I coach executives for presentation skills, typically they say, “The deck is being prepared.” I then ask, “What about the presentation?”
From my perspective as an executive speech coach and professional speaker for more years than I like to admit, an effective presentation needs to be crafted first BEFORE slides are created.
Then, and only then, if the visuals will support the message, should a slide “deck” be crafted, too.
Preparing slides has become so easy that it’s now commonplace for presenters to simply read their slides – which is never a formula for speaking success.
Show me one example of a presentation where the audience wanted more slides.
The speaker needs to be the most important visual element.
How?
Through effective use of eye contact, facial expression, gestures and movements to captivate an audience -- plus having a good, descriptive story to tell. Then, you can add a visual to help paint a picture or make a point.
So, in the future, prepare your presentation -- then get all decked out!
Showing posts with label public speaking. Show all posts
Showing posts with label public speaking. Show all posts
Tuesday, November 17, 2009
Tuesday, November 10, 2009
It Doesn’t Matter What You’re “Selling” … Prep Before You Present Your Pitch
Professor Dan Brody (yes, he is a relative!) is teaching an entrepreneurial course at the University of Virginia’s School of Engineering.
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
Wednesday, October 21, 2009
Death By PowerPoint: Don’t Become Another Speaking Statistic
We’ve all heard the expression “death by PowerPoint.”
People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!
How can presenters avoid this?
Here are my 10 tips for avoiding Death by PowerPoint:
1) Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.
2) Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.
3) Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.
4) Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.). The focus needs to on the information, not the slide.
5) Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.
6) Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”
7) Practice using the slides so that you are comfortable with timing and flow.
8) Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.
9) Open and close with a blank screen to create and keep rapport with the audience.
10) Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”
Always remember, be prepared to speak without any slides all in case of a technical glitch.
The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.
People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!
How can presenters avoid this?
Here are my 10 tips for avoiding Death by PowerPoint:
1) Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.
2) Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.
3) Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.
4) Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.). The focus needs to on the information, not the slide.
5) Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.
6) Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”
7) Practice using the slides so that you are comfortable with timing and flow.
8) Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.
9) Open and close with a blank screen to create and keep rapport with the audience.
10) Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”
Always remember, be prepared to speak without any slides all in case of a technical glitch.
The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.
Monday, October 5, 2009
Bottom-Line Speaking for Presentation Skills Success
Give people conclusions they can walk out the door with, not a lot of details.
This is what Jack Welch used to say, when he headed up General Electric.
This is also what I say when I coach people about presentation skills.
You can’t be too specific when sharing information.
Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.
Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).
You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.
Answer these three questions:
What?
So what?
Now what?
Truly effective speakers always keep their focus on the last two.
This is what Jack Welch used to say, when he headed up General Electric.
This is also what I say when I coach people about presentation skills.
You can’t be too specific when sharing information.
Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.
Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).
You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.
Answer these three questions:
What?
So what?
Now what?
Truly effective speakers always keep their focus on the last two.
Thursday, August 27, 2009
Are All Presentations Created Equal?
I just facilitated a customized presentation skills program for regional sales managers of a very large medical device company.
Their objectives were to understand the differences and similarities between these types of presentations:
management vs. leadership
formal vs. informal
informative vs. persuasive
face to face vs. phone, web, etc.
The irony -- although they are different, the bottom line is the same.
All types of presentations have two things in common:
1) A message to structure and develop to achieve a result
2) Delivery that engages the audience members and accomplishes the goal
Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?
Yes.
It comes down to what you want that audience walking away knowing, doing and feeling.
Should you prepare less because it’s informal?
Not really.
It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.
In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.
If you want to bring this custom “Speaking to Lead” program to your team, let us know!
Their objectives were to understand the differences and similarities between these types of presentations:
management vs. leadership
formal vs. informal
informative vs. persuasive
face to face vs. phone, web, etc.
The irony -- although they are different, the bottom line is the same.
All types of presentations have two things in common:
1) A message to structure and develop to achieve a result
2) Delivery that engages the audience members and accomplishes the goal
Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?
Yes.
It comes down to what you want that audience walking away knowing, doing and feeling.
Should you prepare less because it’s informal?
Not really.
It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.
In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.
If you want to bring this custom “Speaking to Lead” program to your team, let us know!
Tuesday, August 18, 2009
Visual Aids 101: Help, Not Hinder Your Next Presentation
Are you suffering from “death by PowerPoint?”
Many people in corporate America are.
You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.
Let’s be real. Personally, I've never heard, “Oh good – another slide!” I’m sure you would agree.
So, where is the problem?
I believe that most presenters create their slides and think they have a presentation.
Wrong!
What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.
When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.
What are some guidelines?
•Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.
•Use charts and graphs to help explain trends, statistics, or any other numbers.
•Limit the bullet points.
•Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
•Start and end with no slide, so you can make the personal connection with the audience.
Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.
Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”
Many people in corporate America are.
You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.
Let’s be real. Personally, I've never heard, “Oh good – another slide!” I’m sure you would agree.
So, where is the problem?
I believe that most presenters create their slides and think they have a presentation.
Wrong!
What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.
When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.
What are some guidelines?
•Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.
•Use charts and graphs to help explain trends, statistics, or any other numbers.
•Limit the bullet points.
•Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
•Start and end with no slide, so you can make the personal connection with the audience.
Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.
Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”
Thursday, August 13, 2009
Executive Presentation Skills: Inform, Inspire & Persuade
I recently did a blog on the topic of executive presentations.
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Monday, October 6, 2008
Political Presentations: Is It What You Say, Or How You Say It?
I hope you are having as much “fun” as I am watching and listening to the debate buzz.
Of course, I have friends on both sides of the fence. A few have asked if I was coaching any of the candidates – and a few have suggested that I do so (I’d be delighted)!
The answer is, “No, I’m not coaching any of the four candidates.” But, the real question is, “Who is?”
My work, and the work of BRODY Professional Development, is to help people in all industries hone their message and delivery – hence, the effectiveness of corporate professionals.
It’s always amazing to me to see and hear the difference that a little coaching and training can make.
Just last week, I was coaching a young female who works in an older, male-dominated environment. In a short time, with coaching, she was able to shift her message and maximize what she brings to the table.
She walked away with a greater sense of self confidence. I have no doubt that she will accomplish her objectives (selling her credibility and her ideas), when she delivers her next message.
If you have any suggestions for our presidential and vice presidential candidates on clarity and consistency of their messages, and how they should be delivering them, why not send them to me? I will post your ideas here.
My message for the week: “Speak up. Speak Out. Let others benefit from your ideas.”
Of course, I have friends on both sides of the fence. A few have asked if I was coaching any of the candidates – and a few have suggested that I do so (I’d be delighted)!
The answer is, “No, I’m not coaching any of the four candidates.” But, the real question is, “Who is?”
My work, and the work of BRODY Professional Development, is to help people in all industries hone their message and delivery – hence, the effectiveness of corporate professionals.
It’s always amazing to me to see and hear the difference that a little coaching and training can make.
Just last week, I was coaching a young female who works in an older, male-dominated environment. In a short time, with coaching, she was able to shift her message and maximize what she brings to the table.
She walked away with a greater sense of self confidence. I have no doubt that she will accomplish her objectives (selling her credibility and her ideas), when she delivers her next message.
If you have any suggestions for our presidential and vice presidential candidates on clarity and consistency of their messages, and how they should be delivering them, why not send them to me? I will post your ideas here.
My message for the week: “Speak up. Speak Out. Let others benefit from your ideas.”
Tuesday, September 23, 2008
Ancient Rhetorical Concepts Relate to the Presidential Election
As a communications expert and coach, the whole Presidential election process has been fascinating to watch and listen to.
During the upcoming presidental and vice presidential debates, I urge all of you to think about the principles that the great Greek philosopher and father of all public speaking -- Aristotle -- identified. They are: Logos, Pathos and Ethos. And, think of how you are personally responding to each concept.
Logos is the Greek word for Logic. That means how the candidates (president and vice president) are structuring their messages. Keep in mind that facts and figures, which we think always should be logical, are often manipulated or partial truths.
Do your due diligence, so you’re getting more than clever sound bites. Look at their voting records, backgrounds, etc.
Pathos translates into emotional appeals – information that hits close to your heart and gut. Clearly, your values come into play here. The goal of the candidates and their front teams is to hit those hot buttons (like terrorism, the economy, government involvement and health care) -- so you’ll take action, ie. vote for them.
The third concept Aristotle identified is Ethos, which loosely translates into credibility. We tend to believe the person who we perceive to be the most credible, ethical and shares the same values.
The question is do they really share those values? Are they just espousing this, or do their actions demonstrate them?
The candidates are using Aristotle’s three speaking principles in their commercials and public presentations.
So, as you watch and listen to the first Presidential debate next Friday, September 26th, and subsequent debates, pay attention to how these three principles are relevant even today and note how you are being influenced by them.
During the upcoming presidental and vice presidential debates, I urge all of you to think about the principles that the great Greek philosopher and father of all public speaking -- Aristotle -- identified. They are: Logos, Pathos and Ethos. And, think of how you are personally responding to each concept.
Logos is the Greek word for Logic. That means how the candidates (president and vice president) are structuring their messages. Keep in mind that facts and figures, which we think always should be logical, are often manipulated or partial truths.
Do your due diligence, so you’re getting more than clever sound bites. Look at their voting records, backgrounds, etc.
Pathos translates into emotional appeals – information that hits close to your heart and gut. Clearly, your values come into play here. The goal of the candidates and their front teams is to hit those hot buttons (like terrorism, the economy, government involvement and health care) -- so you’ll take action, ie. vote for them.
The third concept Aristotle identified is Ethos, which loosely translates into credibility. We tend to believe the person who we perceive to be the most credible, ethical and shares the same values.
The question is do they really share those values? Are they just espousing this, or do their actions demonstrate them?
The candidates are using Aristotle’s three speaking principles in their commercials and public presentations.
So, as you watch and listen to the first Presidential debate next Friday, September 26th, and subsequent debates, pay attention to how these three principles are relevant even today and note how you are being influenced by them.
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