We can “Deck the Halls,” “Swab the deck,” and even “Deck someone” …. (though I wouldn’t endorse trying the last one!).
Obviously, the word “deck” can mean a lot of things.
But, nowhere does a deck equate to a presentation!
When I coach executives for presentation skills, typically they say, “The deck is being prepared.” I then ask, “What about the presentation?”
From my perspective as an executive speech coach and professional speaker for more years than I like to admit, an effective presentation needs to be crafted first BEFORE slides are created.
Then, and only then, if the visuals will support the message, should a slide “deck” be crafted, too.
Preparing slides has become so easy that it’s now commonplace for presenters to simply read their slides – which is never a formula for speaking success.
Show me one example of a presentation where the audience wanted more slides.
The speaker needs to be the most important visual element.
How?
Through effective use of eye contact, facial expression, gestures and movements to captivate an audience -- plus having a good, descriptive story to tell. Then, you can add a visual to help paint a picture or make a point.
So, in the future, prepare your presentation -- then get all decked out!
Showing posts with label presentation skills. Show all posts
Showing posts with label presentation skills. Show all posts
Tuesday, November 17, 2009
Tuesday, November 10, 2009
It Doesn’t Matter What You’re “Selling” … Prep Before You Present Your Pitch
Professor Dan Brody (yes, he is a relative!) is teaching an entrepreneurial course at the University of Virginia’s School of Engineering.
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
Wednesday, October 21, 2009
Death By PowerPoint: Don’t Become Another Speaking Statistic
We’ve all heard the expression “death by PowerPoint.”
People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!
How can presenters avoid this?
Here are my 10 tips for avoiding Death by PowerPoint:
1) Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.
2) Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.
3) Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.
4) Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.). The focus needs to on the information, not the slide.
5) Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.
6) Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”
7) Practice using the slides so that you are comfortable with timing and flow.
8) Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.
9) Open and close with a blank screen to create and keep rapport with the audience.
10) Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”
Always remember, be prepared to speak without any slides all in case of a technical glitch.
The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.
People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!
How can presenters avoid this?
Here are my 10 tips for avoiding Death by PowerPoint:
1) Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.
2) Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.
3) Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.
4) Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.). The focus needs to on the information, not the slide.
5) Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.
6) Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”
7) Practice using the slides so that you are comfortable with timing and flow.
8) Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.
9) Open and close with a blank screen to create and keep rapport with the audience.
10) Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”
Always remember, be prepared to speak without any slides all in case of a technical glitch.
The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.
Friday, October 16, 2009
The Selling Stool: 3 Key Elements to Sales Presentations
Product knowledge and selling skills are only two legs of the stool when it comes to successful sales presentations.
The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.
In other words, you need to master the art of walking and chewing gum at the same time!
The most effective salespeople pay attention to the signals that are being sent – theirs and others.
These winning sales professionals don’t go onto autopilot with their prepared pitch.
So, what are some things to watch for?
Positive cues from the person or people to whom you are presenting:
•Direct eye contact
•Open body language
•Forward lean
•Upward turn on the corners of their mouth
Here are some negative signals to watch carefully for:
•Tension in the eyebrows
•Closed off posture
•Limited eye contact
•Pursed lips
You can’t assume that people are hostile to your ideas just because they have their arms crossed. After all, they may just be cold.
However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.
Typically, in a selling situation, the “buyer” says so much without even saying a word.
The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?
It may seem trite, but there is a reason we have two ears!
The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.
In other words, you need to master the art of walking and chewing gum at the same time!
The most effective salespeople pay attention to the signals that are being sent – theirs and others.
These winning sales professionals don’t go onto autopilot with their prepared pitch.
So, what are some things to watch for?
Positive cues from the person or people to whom you are presenting:
•Direct eye contact
•Open body language
•Forward lean
•Upward turn on the corners of their mouth
Here are some negative signals to watch carefully for:
•Tension in the eyebrows
•Closed off posture
•Limited eye contact
•Pursed lips
You can’t assume that people are hostile to your ideas just because they have their arms crossed. After all, they may just be cold.
However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.
Typically, in a selling situation, the “buyer” says so much without even saying a word.
The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?
It may seem trite, but there is a reason we have two ears!
Monday, October 5, 2009
Bottom-Line Speaking for Presentation Skills Success
Give people conclusions they can walk out the door with, not a lot of details.
This is what Jack Welch used to say, when he headed up General Electric.
This is also what I say when I coach people about presentation skills.
You can’t be too specific when sharing information.
Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.
Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).
You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.
Answer these three questions:
What?
So what?
Now what?
Truly effective speakers always keep their focus on the last two.
This is what Jack Welch used to say, when he headed up General Electric.
This is also what I say when I coach people about presentation skills.
You can’t be too specific when sharing information.
Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.
Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).
You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.
Answer these three questions:
What?
So what?
Now what?
Truly effective speakers always keep their focus on the last two.
Thursday, September 24, 2009
Listening is More Than Hearing
So many people like to talk.
I sure do.
In fact, I do it all the time.
On the other hand, so few like to actually listen -- I will admit I am occasionally challenged to really listen or listen well.
Statistically speaking, we spend more time listening in a day than speaking, yet we don’t often do it well (just ask your family!).
Usually, it’s not on anyone’s top to-do list for training.
But, that may be changing. In the last few months we have seen a steady increase in clients asking for listening skills training.
Perhaps there were relationships, opportunities, and revenues that were lost as the result of poor listening. Maybe at the root of our relationship problems this fundamental communication skill is missing.
Last week, I got to deliver a listening workshop -- the first I personally had delivered in years.
The focus of the program was a combination of activities, skills and exercises to practice -- along with an online assessment, which profiles the individual participant’s preferred (or natural) listening style.
The district and regional sales managers in my session had so many “aha” moments that they couldn’t wait to get back and adjust their style at work -- as well as at home.
Since I also took the assessment, I, too, had some major insights. For example, at work I tend to listen purposefully -- in a very task-oriented way -- and pay less attention to the empathy factor and fail to listen for enjoyment.
It does make sense, however, that my staff needs as much empathy and appreciation as I give my clients and friends. I am committed to improving my listening with my team. You can e-mail them and see if they have noticed a difference!
So, do I think effective listening be taught?
Yes I do!
It isn’t complicated, but it does require a commitment to use more than just our ears.
If you want to see what is in our listening skills program, click here for more details.
I sure do.
In fact, I do it all the time.
On the other hand, so few like to actually listen -- I will admit I am occasionally challenged to really listen or listen well.
Statistically speaking, we spend more time listening in a day than speaking, yet we don’t often do it well (just ask your family!).
Usually, it’s not on anyone’s top to-do list for training.
But, that may be changing. In the last few months we have seen a steady increase in clients asking for listening skills training.
Perhaps there were relationships, opportunities, and revenues that were lost as the result of poor listening. Maybe at the root of our relationship problems this fundamental communication skill is missing.
Last week, I got to deliver a listening workshop -- the first I personally had delivered in years.
The focus of the program was a combination of activities, skills and exercises to practice -- along with an online assessment, which profiles the individual participant’s preferred (or natural) listening style.
The district and regional sales managers in my session had so many “aha” moments that they couldn’t wait to get back and adjust their style at work -- as well as at home.
Since I also took the assessment, I, too, had some major insights. For example, at work I tend to listen purposefully -- in a very task-oriented way -- and pay less attention to the empathy factor and fail to listen for enjoyment.
It does make sense, however, that my staff needs as much empathy and appreciation as I give my clients and friends. I am committed to improving my listening with my team. You can e-mail them and see if they have noticed a difference!
So, do I think effective listening be taught?
Yes I do!
It isn’t complicated, but it does require a commitment to use more than just our ears.
If you want to see what is in our listening skills program, click here for more details.
Wednesday, September 9, 2009
September Means Back to School Time – But, It’s Not Just for Kids
It’s back to school time.
Doesn’t the Labor Day holiday always remind you of that?
Of course, if you have children, you’re probably breathing a sigh of relief.
But, what does this time of year mean for all of us in business?
1) Four months to make our 2009 goals.
2) Planning and budgeting for 2010.
For most businesses, 2009 has been a tough year.
Many professionals have dealt with change, the unknown, and more responsibilities as their colleagues have been laid off.
What can get lost in times of workplace chaos and change?
The ongoing importance of professional and personal development.
This really is the best time to go “back to school.” Your own development cannot take a back seat.
After all, you don’t want to be left behind at the end of the year – or “expelled!”
I have no idea what the new economy will look like.
But, I do know, however, that winners don’t wait.
What do you need to do for yourself and your staff these next four months?
Fortunately, we at BRODY are still booking 2009 programs for our enlightened clients -- the ones that realize they must still provide skills training for their employees, so they will continue to excel.
If you want to do something for yourself (or your team), consider registering for our BRODY BOOST Camps being offered in San Francisco on September 24, and again in Philadelphia on October 8th.
School is never truly over!
Doesn’t the Labor Day holiday always remind you of that?
Of course, if you have children, you’re probably breathing a sigh of relief.
But, what does this time of year mean for all of us in business?
1) Four months to make our 2009 goals.
2) Planning and budgeting for 2010.
For most businesses, 2009 has been a tough year.
Many professionals have dealt with change, the unknown, and more responsibilities as their colleagues have been laid off.
What can get lost in times of workplace chaos and change?
The ongoing importance of professional and personal development.
This really is the best time to go “back to school.” Your own development cannot take a back seat.
After all, you don’t want to be left behind at the end of the year – or “expelled!”
I have no idea what the new economy will look like.
But, I do know, however, that winners don’t wait.
What do you need to do for yourself and your staff these next four months?
Fortunately, we at BRODY are still booking 2009 programs for our enlightened clients -- the ones that realize they must still provide skills training for their employees, so they will continue to excel.
If you want to do something for yourself (or your team), consider registering for our BRODY BOOST Camps being offered in San Francisco on September 24, and again in Philadelphia on October 8th.
School is never truly over!
Thursday, August 27, 2009
Are All Presentations Created Equal?
I just facilitated a customized presentation skills program for regional sales managers of a very large medical device company.
Their objectives were to understand the differences and similarities between these types of presentations:
management vs. leadership
formal vs. informal
informative vs. persuasive
face to face vs. phone, web, etc.
The irony -- although they are different, the bottom line is the same.
All types of presentations have two things in common:
1) A message to structure and develop to achieve a result
2) Delivery that engages the audience members and accomplishes the goal
Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?
Yes.
It comes down to what you want that audience walking away knowing, doing and feeling.
Should you prepare less because it’s informal?
Not really.
It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.
In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.
If you want to bring this custom “Speaking to Lead” program to your team, let us know!
Their objectives were to understand the differences and similarities between these types of presentations:
management vs. leadership
formal vs. informal
informative vs. persuasive
face to face vs. phone, web, etc.
The irony -- although they are different, the bottom line is the same.
All types of presentations have two things in common:
1) A message to structure and develop to achieve a result
2) Delivery that engages the audience members and accomplishes the goal
Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?
Yes.
It comes down to what you want that audience walking away knowing, doing and feeling.
Should you prepare less because it’s informal?
Not really.
It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.
In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.
If you want to bring this custom “Speaking to Lead” program to your team, let us know!
Tuesday, August 18, 2009
Visual Aids 101: Help, Not Hinder Your Next Presentation
Are you suffering from “death by PowerPoint?”
Many people in corporate America are.
You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.
Let’s be real. Personally, I've never heard, “Oh good – another slide!” I’m sure you would agree.
So, where is the problem?
I believe that most presenters create their slides and think they have a presentation.
Wrong!
What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.
When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.
What are some guidelines?
•Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.
•Use charts and graphs to help explain trends, statistics, or any other numbers.
•Limit the bullet points.
•Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
•Start and end with no slide, so you can make the personal connection with the audience.
Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.
Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”
Many people in corporate America are.
You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.
Let’s be real. Personally, I've never heard, “Oh good – another slide!” I’m sure you would agree.
So, where is the problem?
I believe that most presenters create their slides and think they have a presentation.
Wrong!
What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.
When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.
What are some guidelines?
•Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.
•Use charts and graphs to help explain trends, statistics, or any other numbers.
•Limit the bullet points.
•Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
•Start and end with no slide, so you can make the personal connection with the audience.
Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.
Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”
Thursday, August 13, 2009
Executive Presentation Skills: Inform, Inspire & Persuade
I recently did a blog on the topic of executive presentations.
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Monday, August 3, 2009
Presentation Skills Pointer: Fresh Delivery Requires Preparation & Practice
I am often asked if I give the same presentation each time I present.
Although there might be a benefit to do so regarding saving time, my answer is, “No.”
Every audience I face is different, and I need to adjust my message accordingly. The material also needs to be fresh – not only updated from a current events’ perspective, but also fresh in my mind.
I have seen too many speakers who were on “auto pilot.” They sounded bored with their own message. So, how would that translate to the audience?
My method of practice is always to say the presentation out loud -- not in my head where I am eloquent. This helps me with timing, and pacing, not to mention anchoring the content in my head.
The irony is, the longer the presentation, the less time it takes to prepare.
I find short presentations – 20 minutes and under – to be the hardest.
Anyone can ramble.
To make a point hit home in a limited amount of time -- delivering it with passion and authority – that is an art.
What speaking masterpieces have you worked on lately?
For free articles, tips & techniques on presentation skills, visit the new BRODY site.
Although there might be a benefit to do so regarding saving time, my answer is, “No.”
Every audience I face is different, and I need to adjust my message accordingly. The material also needs to be fresh – not only updated from a current events’ perspective, but also fresh in my mind.
I have seen too many speakers who were on “auto pilot.” They sounded bored with their own message. So, how would that translate to the audience?
My method of practice is always to say the presentation out loud -- not in my head where I am eloquent. This helps me with timing, and pacing, not to mention anchoring the content in my head.
The irony is, the longer the presentation, the less time it takes to prepare.
I find short presentations – 20 minutes and under – to be the hardest.
Anyone can ramble.
To make a point hit home in a limited amount of time -- delivering it with passion and authority – that is an art.
What speaking masterpieces have you worked on lately?
For free articles, tips & techniques on presentation skills, visit the new BRODY site.
Tuesday, July 28, 2009
Persuasive Speaking Webinar: Notch Up Your Presentation Skills
I’m back from the National Speakers Association (NSA) conference in Arizona, and also from a biotech client program in California; the latter of which saw me delivering a custom session on effective communication.
As I watched the NSA members present their keynotes and workshops, and during my facilitated group discussion at the client program, I was again struck by the power of effective presentation skills and the power of persuasive speaking.
Yes, I’ve been teaching this topic for more than 25 years now, but the basic principle is still the same: Professionals who master the art of persuasive speaking will get others to take action, change direction, commit and buy.
If you don’t speak like a pro, and convince your audience members of your message, they will consider your session a colossal waste of time.
Are you one of the thousands of people who’d rather die than deliver a speech? Do you need help to improve your persuasive speaking skills?
You’re in luck. In addition to face-to-face presentation skills training and coaching, BRODY now offers webinars.
I’m kicking off the whole series with “How to Present Your Ideas Persuasively to Better Influence Others at Work,” on September
14, from 12:30-1:30 pm EST.
If you attend this webinar, you’ll discover strategies for working with different audience reactions. It’s great for anyone in a relationship management role – whether speaking to clients, colleagues, direct reports – or a combination of all three!
Visit here, for more details on this webinar, and to sign up.
Or, if you share your worst presentation skills nightmare on my blog, and provide a valid e-mail address – or call me at 215-886-1688, I will take 10% off your webinar registration price. This offer expires August 3rd.
As I watched the NSA members present their keynotes and workshops, and during my facilitated group discussion at the client program, I was again struck by the power of effective presentation skills and the power of persuasive speaking.
Yes, I’ve been teaching this topic for more than 25 years now, but the basic principle is still the same: Professionals who master the art of persuasive speaking will get others to take action, change direction, commit and buy.
If you don’t speak like a pro, and convince your audience members of your message, they will consider your session a colossal waste of time.
Are you one of the thousands of people who’d rather die than deliver a speech? Do you need help to improve your persuasive speaking skills?
You’re in luck. In addition to face-to-face presentation skills training and coaching, BRODY now offers webinars.
I’m kicking off the whole series with “How to Present Your Ideas Persuasively to Better Influence Others at Work,” on September
14, from 12:30-1:30 pm EST.
If you attend this webinar, you’ll discover strategies for working with different audience reactions. It’s great for anyone in a relationship management role – whether speaking to clients, colleagues, direct reports – or a combination of all three!
Visit here, for more details on this webinar, and to sign up.
Or, if you share your worst presentation skills nightmare on my blog, and provide a valid e-mail address – or call me at 215-886-1688, I will take 10% off your webinar registration price. This offer expires August 3rd.
Monday, June 15, 2009
The Power of Video: Seeing Yourself on Tape Can Lead to Self-Improvement
I have often been asked:
•How do you deal with big egos in a presentation skills program?
•How do ensure that the people you coach connect the dots?
•How do you measure improvement when training/coaching on presentation skills?
My answer to all three questions is videotape!
Really, the only way to get a real assessment of how others see you as a presenter is to look at yourself. I’m not saying it’s easy, but it is necessary.
I’m not saying that I like to see myself on video, but, again, it is necessary.
What I have learned by being videotaped:
•I don’t smile as much as I think I do.
•I favor one side of the room.
•I make funny faces.
•My posture needs to be improved.
•And, the list goes on …
I know that sports professionals get videotaped, professional actors are taped, so why shouldn’t everyone who presents (to large and small groups) get taped as well?
It’s a great way to identify strengths and to determine what needs to be improved.
At BRODY, our presentation skills training and coaching almost always involves taping.
At my recent BRODY BOOST Camp, I hired a videographer (Rob Kates, www.professionalspeakervideo.com) to update my speaking demo and add some new footage.
What my recent videotaping experience really did for me was give me a list of the areas that I still need to work on!
That’s right, even we Hall of Fame speakers need to be open for self-improvement.
I truly believe in my own mantra that: “If you’re not green and growing, you’re ripe and rotting.”
What do you need to improve?
Remember – the best keep looking for ways to get better.
So, smile for that video camera!
•How do you deal with big egos in a presentation skills program?
•How do ensure that the people you coach connect the dots?
•How do you measure improvement when training/coaching on presentation skills?
My answer to all three questions is videotape!
Really, the only way to get a real assessment of how others see you as a presenter is to look at yourself. I’m not saying it’s easy, but it is necessary.
I’m not saying that I like to see myself on video, but, again, it is necessary.
What I have learned by being videotaped:
•I don’t smile as much as I think I do.
•I favor one side of the room.
•I make funny faces.
•My posture needs to be improved.
•And, the list goes on …
I know that sports professionals get videotaped, professional actors are taped, so why shouldn’t everyone who presents (to large and small groups) get taped as well?
It’s a great way to identify strengths and to determine what needs to be improved.
At BRODY, our presentation skills training and coaching almost always involves taping.
At my recent BRODY BOOST Camp, I hired a videographer (Rob Kates, www.professionalspeakervideo.com) to update my speaking demo and add some new footage.
What my recent videotaping experience really did for me was give me a list of the areas that I still need to work on!
That’s right, even we Hall of Fame speakers need to be open for self-improvement.
I truly believe in my own mantra that: “If you’re not green and growing, you’re ripe and rotting.”
What do you need to improve?
Remember – the best keep looking for ways to get better.
So, smile for that video camera!
Monday, March 16, 2009
A Message to President Obama & His Support Team: RE Communicating & Selling Ideas
I’ve been listening to members of the Obama administration present their ideas.
They are smart people. Their ideas are well thought out (even though many of you reading this may not agree with the philosophies and/or solutions that they have crafted).
But, many of these administration members fail to sell their ideas.
Part of the problem is that they need to see themselves as salespeople, and they don’t.
But, they are – they are selling their credibility, experience, ideas, and themselves.
Subsequently, some of them fall flat.
Ideas rarely stand on their own merit.
President Obama knows this, and understands that style doesn’t replace substance ... but it is a critical part of selling the substance.
Passion sells. People connect on an emotional level, not just logical.
Perhaps one of the best communicators ever, Aristotle, talked about the necessity of using pathos (emotional appeals) as well as logic.
Our audiences – Congress included – respond to the emotion, not only in examples used, but also in message delivery.
People ask if I am a motivational speaker. My answer is no.
I am a content speaker who can motivate.
Of course, I love to hear, “You are so motivational.”
Isn’t that what we need from our leaders, and those who support them?
President Obama: With all due respect, some of your team members need speech coaching -- in order for them to get buy-in for their (and your) good ideas.
---------
My blog this week is all about the need for (and benefit of) professionals improving their communication skills.
With that thought in mind … seats at my April 2 open enrollment career development workshop -- BRODY BOOST Camp -- are filling up. To learn more about how BOOST Camp can help your career outlook/job security, and secure your seat today, click here.
They are smart people. Their ideas are well thought out (even though many of you reading this may not agree with the philosophies and/or solutions that they have crafted).
But, many of these administration members fail to sell their ideas.
Part of the problem is that they need to see themselves as salespeople, and they don’t.
But, they are – they are selling their credibility, experience, ideas, and themselves.
Subsequently, some of them fall flat.
Ideas rarely stand on their own merit.
President Obama knows this, and understands that style doesn’t replace substance ... but it is a critical part of selling the substance.
Passion sells. People connect on an emotional level, not just logical.
Perhaps one of the best communicators ever, Aristotle, talked about the necessity of using pathos (emotional appeals) as well as logic.
Our audiences – Congress included – respond to the emotion, not only in examples used, but also in message delivery.
People ask if I am a motivational speaker. My answer is no.
I am a content speaker who can motivate.
Of course, I love to hear, “You are so motivational.”
Isn’t that what we need from our leaders, and those who support them?
President Obama: With all due respect, some of your team members need speech coaching -- in order for them to get buy-in for their (and your) good ideas.
---------
My blog this week is all about the need for (and benefit of) professionals improving their communication skills.
With that thought in mind … seats at my April 2 open enrollment career development workshop -- BRODY BOOST Camp -- are filling up. To learn more about how BOOST Camp can help your career outlook/job security, and secure your seat today, click here.
Monday, February 9, 2009
The Power of Persuasion & Thoughts RE the Passing of Stimulus Package
The power of persuasion.
It’s all about how you look at things.
Aristotle said that all speaking is persuasive speaking. Ultimately, the goal is to sell ourselves and our ideas.
This past week, it has been interesting to listen to the use of persuasion by our elected -- and appointed -- government officials.
The topic was the stimulus package.
Of course, President Obama wanted to get more (or at least some) Republican support. He wanted it to be a bipartisan package. But, his eloquent powers of persuasion didn’t work this time.
Persuasion is only possible when people hearing a message are open enough to take in the new information. If the mind is closed, there is no chance for this.
Unfortunately, we have close-minded people on both sides of the fence.
Going back to Aristotle, he suggested that there are 3 “modes of proof” – ways of getting buy-in from audience members.
The reality is that speakers need all three of these to succeed, which didn’t happen in the case of discussion concerning the stimulus package. The 3 modes of proof are:
1) Logos – information that hits the head, or logical evidence. Unfortunately, so-called facts and figures can be manipulated/slanted to say whatever the speaker wants.
2) Pathos – emotion, hitting the heart. Clearly, in the case of the stimulus package, the fear over the economy has been used to create a sense of urgency. However, if the desired audience doesn’t buy into whatever emotion is used (i.e. fear), it does no good.
3) Ethos – your personal credibility. Depending on your perspective and political party, the ethos is either working for or against President Obama.
So, where does that leave us – the American public? Unfortunately, between a rock and a hard place.
-----
Speaking of persuasion, persuasive speaking is one of several communication topics that participants of the next BRODY BOOST Camp on April 2 will learn about -- sign up today!
It’s all about how you look at things.
Aristotle said that all speaking is persuasive speaking. Ultimately, the goal is to sell ourselves and our ideas.
This past week, it has been interesting to listen to the use of persuasion by our elected -- and appointed -- government officials.
The topic was the stimulus package.
Of course, President Obama wanted to get more (or at least some) Republican support. He wanted it to be a bipartisan package. But, his eloquent powers of persuasion didn’t work this time.
Persuasion is only possible when people hearing a message are open enough to take in the new information. If the mind is closed, there is no chance for this.
Unfortunately, we have close-minded people on both sides of the fence.
Going back to Aristotle, he suggested that there are 3 “modes of proof” – ways of getting buy-in from audience members.
The reality is that speakers need all three of these to succeed, which didn’t happen in the case of discussion concerning the stimulus package. The 3 modes of proof are:
1) Logos – information that hits the head, or logical evidence. Unfortunately, so-called facts and figures can be manipulated/slanted to say whatever the speaker wants.
2) Pathos – emotion, hitting the heart. Clearly, in the case of the stimulus package, the fear over the economy has been used to create a sense of urgency. However, if the desired audience doesn’t buy into whatever emotion is used (i.e. fear), it does no good.
3) Ethos – your personal credibility. Depending on your perspective and political party, the ethos is either working for or against President Obama.
So, where does that leave us – the American public? Unfortunately, between a rock and a hard place.
-----
Speaking of persuasion, persuasive speaking is one of several communication topics that participants of the next BRODY BOOST Camp on April 2 will learn about -- sign up today!
Monday, January 19, 2009
We Can Learn From Obama’s Inauguration Speech
One more day until we can stop saying “President-elect Barack Obama” and say “President Obama.”
Regardless of your political views, I am sure you are wishing him great success. After all, it is in the best interest of all Americans – and, perhaps, all world citizens.
If there has ever been any doubt about the importance of selling your message and yourself, our soon-to-be 44th president should have put that to rest.
President-elect Obama has used his background as a community organizer and his great oratory skills to mobilize, motivate and inspire millions.
He is a student of history and rhetoric. He plays to the heart and to the head.
Obama’s inaugural address should be interesting, indeed.
For students of public speaking (and shouldn’t we all be?), pay attention to how much logic, and how much emotion he uses. When does he pause for effect? When does he gesture?
Barack Obama is a studied and practiced person. He will have thought out and practiced every word, every dramatic pause for effect, and every gesture.
Peter Drucker said, “Spontaneity is an infinite number of rehearsed possibilities.”
When you watch the inauguration, and listen to President-elect Obama’s address, you will see a master at work.
Regardless of your political views, I am sure you are wishing him great success. After all, it is in the best interest of all Americans – and, perhaps, all world citizens.
If there has ever been any doubt about the importance of selling your message and yourself, our soon-to-be 44th president should have put that to rest.
President-elect Obama has used his background as a community organizer and his great oratory skills to mobilize, motivate and inspire millions.
He is a student of history and rhetoric. He plays to the heart and to the head.
Obama’s inaugural address should be interesting, indeed.
For students of public speaking (and shouldn’t we all be?), pay attention to how much logic, and how much emotion he uses. When does he pause for effect? When does he gesture?
Barack Obama is a studied and practiced person. He will have thought out and practiced every word, every dramatic pause for effect, and every gesture.
Peter Drucker said, “Spontaneity is an infinite number of rehearsed possibilities.”
When you watch the inauguration, and listen to President-elect Obama’s address, you will see a master at work.
Tuesday, November 18, 2008
The Power of Mastermind Groups
As I wrote this blog, I was in Phoenix having a mastermind group meeting.
So many people ask me, “What is a mastermind group?”
It’s simply a group of like-minded businesspeople who regularly get together to share ideas.
One member from one of my mastermind groups said that he’s made more than $6 million just from the ideas he’s gotten from the rest of us!
Historically, I was a non-joiner, but began to hear more and more of the value of belonging to a mastermind group.
Ultimately, I became a founding member of two different groups -- one that has been meeting for 11 years now, Master Speakers International; and the other for seven years, Business Builders.
For me, mastermind group meetings have been a place to get great new ideas, receive feedback on my current ideas, help others, and share experiences -- not to mention develop incredible relationships.
This week, I’m giving a presentation about mastermind groups at the National Speakers Association conference. I’ve also invited a panel of professionals to discuss their own experiences – the good and the bad – what makes a mastermind group work, and what are the pitfalls?
If any of you reading this blog have questions about mastermind groups, please feel free to e-mail me. I’d be happy to answer any questions, or share more of my own personal experiences with them.
So many people ask me, “What is a mastermind group?”
It’s simply a group of like-minded businesspeople who regularly get together to share ideas.
One member from one of my mastermind groups said that he’s made more than $6 million just from the ideas he’s gotten from the rest of us!
Historically, I was a non-joiner, but began to hear more and more of the value of belonging to a mastermind group.
Ultimately, I became a founding member of two different groups -- one that has been meeting for 11 years now, Master Speakers International; and the other for seven years, Business Builders.
For me, mastermind group meetings have been a place to get great new ideas, receive feedback on my current ideas, help others, and share experiences -- not to mention develop incredible relationships.
This week, I’m giving a presentation about mastermind groups at the National Speakers Association conference. I’ve also invited a panel of professionals to discuss their own experiences – the good and the bad – what makes a mastermind group work, and what are the pitfalls?
If any of you reading this blog have questions about mastermind groups, please feel free to e-mail me. I’d be happy to answer any questions, or share more of my own personal experiences with them.
Monday, October 13, 2008
Pre-Debate Coaching/Advice for Presidential Candidates
The official count down to the election next month has begun.
I don’t know about you, but I’m getting tired of the political rhetoric.
I would love one (both would be better!) of the candidates to simply call a halt to the negativity.
People want straight talk. People want solutions. People want honesty.
I wouldn’t miss the next debate this Wednesday, even though it’s my 20th wedding anniversary!
That said, I will forgo the usual “dining out experience” so I can be home watching the TV. Fortunately, my husband concurs.
Aside from the politics, it’s fascinating for me as a speaker and presentation skills coach to watch the candidates do what we at BRODY Professional Development say not to do, and also what to do.
A free bit of coaching advice to both presidential candidates:
1) be respectful of each other
2) look at the audience and the camera
3) don’t over talk, or cut each other off
4) don’t make condescending comments
5) avoid repetitive words or phrases (examples from last time: “my friend” and “look”).
Oh yes, and one more thing – with the advent of fact checking, let’s be honest with the information shared, please.
The truth will come out at some point, so why not now?
I don’t know about you, but I’m getting tired of the political rhetoric.
I would love one (both would be better!) of the candidates to simply call a halt to the negativity.
People want straight talk. People want solutions. People want honesty.
I wouldn’t miss the next debate this Wednesday, even though it’s my 20th wedding anniversary!
That said, I will forgo the usual “dining out experience” so I can be home watching the TV. Fortunately, my husband concurs.
Aside from the politics, it’s fascinating for me as a speaker and presentation skills coach to watch the candidates do what we at BRODY Professional Development say not to do, and also what to do.
A free bit of coaching advice to both presidential candidates:
1) be respectful of each other
2) look at the audience and the camera
3) don’t over talk, or cut each other off
4) don’t make condescending comments
5) avoid repetitive words or phrases (examples from last time: “my friend” and “look”).
Oh yes, and one more thing – with the advent of fact checking, let’s be honest with the information shared, please.
The truth will come out at some point, so why not now?
Monday, September 29, 2008
Presidential Debate: All About Style & Delivery
The first presidential debate is over, and the political pundits have weighed in on both candidates’ performance.
Most of you reading this probably watched the debate, or at least read/heard about it.
So much of endless conversation following the debate had little to do with substance – and much to do with presentation style.
On one hand, this saddens me – and on the other hand, this is no surprise.
I see this regularly as I coach and train people on their presentation skills. We work on the message and the flow, but even with a great message, it can be ruined by poor delivery.
Here are four questions that presenters need to ask themselves (take note Senators McCain and Obama for your next debate):
1) Is my delivery congruent with my message?
2) Do I have good eye contact?
3) Do I have an executive presence (good posture, animated face, open gestures?)
4) Am I credible, believable and authentic?
There will be more presentation skills to analyze this Thursday, as we see the first Vice Presidential debate.
These are certainly interesting times!
Most of you reading this probably watched the debate, or at least read/heard about it.
So much of endless conversation following the debate had little to do with substance – and much to do with presentation style.
On one hand, this saddens me – and on the other hand, this is no surprise.
I see this regularly as I coach and train people on their presentation skills. We work on the message and the flow, but even with a great message, it can be ruined by poor delivery.
Here are four questions that presenters need to ask themselves (take note Senators McCain and Obama for your next debate):
1) Is my delivery congruent with my message?
2) Do I have good eye contact?
3) Do I have an executive presence (good posture, animated face, open gestures?)
4) Am I credible, believable and authentic?
There will be more presentation skills to analyze this Thursday, as we see the first Vice Presidential debate.
These are certainly interesting times!
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