Presentation Skills Primer: Slide Decks Support a Message, Not the Other Way Around

We can “Deck the Halls,” “Swab the deck,” and even “Deck someone” …. (though I wouldn’t endorse trying the last one!).

Obviously, the word “deck” can mean a lot of things.

But, nowhere does a deck equate to a presentation!

When I coach executives for presentation skills, typically they say, “The deck is being prepared.” I then ask, “What about the presentation?”

From my perspective as an executive speech coach and professional speaker for more years than I like to admit, an effective presentation needs to be crafted first BEFORE slides are created.

Then, and only then, if the visuals will support the message, should a slide “deck” be crafted, too.

Preparing slides has become so easy that it’s now commonplace for presenters to simply read their slides – which is never a formula for speaking success.

Show me one example of a presentation where the audience wanted more slides.

The speaker needs to be the most important visual element.

How?

Through effective use of eye contact, facial expression, gestures and movements to captivate an audience -- plus having a good, descriptive story to tell. Then, you can add a visual to help paint a picture or make a point.

So, in the future, prepare your presentation -- then get all decked out!

It Doesn’t Matter What You’re “Selling” … Prep Before You Present Your Pitch

Professor Dan Brody (yes, he is a relative!) is teaching an entrepreneurial course at the University of Virginia’s School of Engineering.

He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”

You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?

In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.

Surprise!

These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.

This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.

In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.

On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.

Here’s a recent example that proves how true this is …

I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.

What made this presentation so good?

The architects told a good story, enjoyed working together, used simple visuals and believed in the project.

How simple is that!?!

Of course, simple isn’t always easy to implement. That is where coaching/training can help.

Do you, or members of your team, need help in preparing your pitch?

If so, you know where to get help!

Are All Presentations Created Equal?

I just facilitated a customized presentation skills program for regional sales managers of a very large medical device company.

Their objectives were to understand the differences and similarities between these types of presentations:

 management vs. leadership
 formal vs. informal
 informative vs. persuasive
 face to face vs. phone, web, etc.

The irony -- although they are different, the bottom line is the same.

All types of presentations have two things in common:

1) A message to structure and develop to achieve a result

2) Delivery that engages the audience members and accomplishes the goal

Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?

Yes.

It comes down to what you want that audience walking away knowing, doing and feeling.

Should you prepare less because it’s informal?

Not really.

It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.

In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.

If you want to bring this custom “Speaking to Lead” program to your team, let us know!

Executive Presentation Skills: Inform, Inspire & Persuade

I recently did a blog on the topic of executive presentations.

Exactly what separates an executive presentation from any other?

Not much.

Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.

After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.

As an executive, I may want to …

•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase

Over all, it’s all about informing, inspiring and persuading.

Aristotle described the principles of Logos/Ethos/Pathos.

Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.

To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.

Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.

Position alone isn’t enough to inspire.

An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.

So, being an executive speaker really just boils down to 3 things:

1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.

Why make things more difficult than they have to be?

If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”