We can “Deck the Halls,” “Swab the deck,” and even “Deck someone” …. (though I wouldn’t endorse trying the last one!).
Obviously, the word “deck” can mean a lot of things.
But, nowhere does a deck equate to a presentation!
When I coach executives for presentation skills, typically they say, “The deck is being prepared.” I then ask, “What about the presentation?”
From my perspective as an executive speech coach and professional speaker for more years than I like to admit, an effective presentation needs to be crafted first BEFORE slides are created.
Then, and only then, if the visuals will support the message, should a slide “deck” be crafted, too.
Preparing slides has become so easy that it’s now commonplace for presenters to simply read their slides – which is never a formula for speaking success.
Show me one example of a presentation where the audience wanted more slides.
The speaker needs to be the most important visual element.
How?
Through effective use of eye contact, facial expression, gestures and movements to captivate an audience -- plus having a good, descriptive story to tell. Then, you can add a visual to help paint a picture or make a point.
So, in the future, prepare your presentation -- then get all decked out!
Showing posts with label speaking. Show all posts
Showing posts with label speaking. Show all posts
Tuesday, November 17, 2009
Tuesday, November 10, 2009
It Doesn’t Matter What You’re “Selling” … Prep Before You Present Your Pitch
Professor Dan Brody (yes, he is a relative!) is teaching an entrepreneurial course at the University of Virginia’s School of Engineering.
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
Wednesday, October 21, 2009
Death By PowerPoint: Don’t Become Another Speaking Statistic
We’ve all heard the expression “death by PowerPoint.”
People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!
How can presenters avoid this?
Here are my 10 tips for avoiding Death by PowerPoint:
1) Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.
2) Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.
3) Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.
4) Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.). The focus needs to on the information, not the slide.
5) Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.
6) Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”
7) Practice using the slides so that you are comfortable with timing and flow.
8) Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.
9) Open and close with a blank screen to create and keep rapport with the audience.
10) Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”
Always remember, be prepared to speak without any slides all in case of a technical glitch.
The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.
People acknowledge it, laugh about it, and hate it when in an audience, but, yet …. Many continue to be guilty of doing it themselves!
How can presenters avoid this?
Here are my 10 tips for avoiding Death by PowerPoint:
1) Write your presentation first, then look to see where you can add PowerPoint to reinforce the message. Keep in mind, a slide deck isn’t a presentation.
2) Add graphics, rather than bullet points, wherever possible. When words are necessary, it’s OK to use them, but avoid paragraphs.
3) Limit the content on the slides. If your audience needs the slides in advance, or as a take-home learning tool, then give them a file with more detail -- but for the actual presentation, pare down the content.
4) Avoid too many “bells and whistles” (like different font colors/sizes, charts, etc.). The focus needs to on the information, not the slide.
5) Get comfortable with the “B” key. While in PowerPoint mode, hit the “B” key on your computer. The screen will turn black or go blank. I like to think that the B stands for BRODY. Occasionally, go blank, so you change up what you’re doing – move around more and facilitate discussion.
6) Create a list of all slides – have one sheet of paper with the slide number and title of each slide. This allows you to cut slides if time is an issue, or to jump back and forth on the slide deck. Do this by hitting the “slide number” then hit “enter.” So, assume you are on slide 10, and you want to go back to slide 3. Hit “3’ and then “enter.”
7) Practice using the slides so that you are comfortable with timing and flow.
8) Arrive early and position yourself so that the screen is to your (speaker’s) left. People read from left to right. Make it easy for the audience.
9) Open and close with a blank screen to create and keep rapport with the audience.
10) Keep in mind – less is more. Trust me ... rarely, if ever, have audience members said, “Oh good, another slide.”
Always remember, be prepared to speak without any slides all in case of a technical glitch.
The best speakers can deliver their messages with power, impact and persuasion, without any slides at all.
Friday, October 16, 2009
The Selling Stool: 3 Key Elements to Sales Presentations
Product knowledge and selling skills are only two legs of the stool when it comes to successful sales presentations.
The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.
In other words, you need to master the art of walking and chewing gum at the same time!
The most effective salespeople pay attention to the signals that are being sent – theirs and others.
These winning sales professionals don’t go onto autopilot with their prepared pitch.
So, what are some things to watch for?
Positive cues from the person or people to whom you are presenting:
•Direct eye contact
•Open body language
•Forward lean
•Upward turn on the corners of their mouth
Here are some negative signals to watch carefully for:
•Tension in the eyebrows
•Closed off posture
•Limited eye contact
•Pursed lips
You can’t assume that people are hostile to your ideas just because they have their arms crossed. After all, they may just be cold.
However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.
Typically, in a selling situation, the “buyer” says so much without even saying a word.
The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?
It may seem trite, but there is a reason we have two ears!
The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.
In other words, you need to master the art of walking and chewing gum at the same time!
The most effective salespeople pay attention to the signals that are being sent – theirs and others.
These winning sales professionals don’t go onto autopilot with their prepared pitch.
So, what are some things to watch for?
Positive cues from the person or people to whom you are presenting:
•Direct eye contact
•Open body language
•Forward lean
•Upward turn on the corners of their mouth
Here are some negative signals to watch carefully for:
•Tension in the eyebrows
•Closed off posture
•Limited eye contact
•Pursed lips
You can’t assume that people are hostile to your ideas just because they have their arms crossed. After all, they may just be cold.
However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.
Typically, in a selling situation, the “buyer” says so much without even saying a word.
The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?
It may seem trite, but there is a reason we have two ears!
Wednesday, September 9, 2009
September Means Back to School Time – But, It’s Not Just for Kids
It’s back to school time.
Doesn’t the Labor Day holiday always remind you of that?
Of course, if you have children, you’re probably breathing a sigh of relief.
But, what does this time of year mean for all of us in business?
1) Four months to make our 2009 goals.
2) Planning and budgeting for 2010.
For most businesses, 2009 has been a tough year.
Many professionals have dealt with change, the unknown, and more responsibilities as their colleagues have been laid off.
What can get lost in times of workplace chaos and change?
The ongoing importance of professional and personal development.
This really is the best time to go “back to school.” Your own development cannot take a back seat.
After all, you don’t want to be left behind at the end of the year – or “expelled!”
I have no idea what the new economy will look like.
But, I do know, however, that winners don’t wait.
What do you need to do for yourself and your staff these next four months?
Fortunately, we at BRODY are still booking 2009 programs for our enlightened clients -- the ones that realize they must still provide skills training for their employees, so they will continue to excel.
If you want to do something for yourself (or your team), consider registering for our BRODY BOOST Camps being offered in San Francisco on September 24, and again in Philadelphia on October 8th.
School is never truly over!
Doesn’t the Labor Day holiday always remind you of that?
Of course, if you have children, you’re probably breathing a sigh of relief.
But, what does this time of year mean for all of us in business?
1) Four months to make our 2009 goals.
2) Planning and budgeting for 2010.
For most businesses, 2009 has been a tough year.
Many professionals have dealt with change, the unknown, and more responsibilities as their colleagues have been laid off.
What can get lost in times of workplace chaos and change?
The ongoing importance of professional and personal development.
This really is the best time to go “back to school.” Your own development cannot take a back seat.
After all, you don’t want to be left behind at the end of the year – or “expelled!”
I have no idea what the new economy will look like.
But, I do know, however, that winners don’t wait.
What do you need to do for yourself and your staff these next four months?
Fortunately, we at BRODY are still booking 2009 programs for our enlightened clients -- the ones that realize they must still provide skills training for their employees, so they will continue to excel.
If you want to do something for yourself (or your team), consider registering for our BRODY BOOST Camps being offered in San Francisco on September 24, and again in Philadelphia on October 8th.
School is never truly over!
Thursday, August 27, 2009
Are All Presentations Created Equal?
I just facilitated a customized presentation skills program for regional sales managers of a very large medical device company.
Their objectives were to understand the differences and similarities between these types of presentations:
management vs. leadership
formal vs. informal
informative vs. persuasive
face to face vs. phone, web, etc.
The irony -- although they are different, the bottom line is the same.
All types of presentations have two things in common:
1) A message to structure and develop to achieve a result
2) Delivery that engages the audience members and accomplishes the goal
Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?
Yes.
It comes down to what you want that audience walking away knowing, doing and feeling.
Should you prepare less because it’s informal?
Not really.
It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.
In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.
If you want to bring this custom “Speaking to Lead” program to your team, let us know!
Their objectives were to understand the differences and similarities between these types of presentations:
management vs. leadership
formal vs. informal
informative vs. persuasive
face to face vs. phone, web, etc.
The irony -- although they are different, the bottom line is the same.
All types of presentations have two things in common:
1) A message to structure and develop to achieve a result
2) Delivery that engages the audience members and accomplishes the goal
Is it possible to give presentations that are a combination of management and leadership, informative and persuasive?
Yes.
It comes down to what you want that audience walking away knowing, doing and feeling.
Should you prepare less because it’s informal?
Not really.
It’s always respectful to your audience (be it one or many) to be clear about your objectives and to deliver the message with clarity and enthusiasm.
In future blogs, I’ll get more specific about the differences and similarities between management and leadership presentations, and ways to be effective while presenting.
If you want to bring this custom “Speaking to Lead” program to your team, let us know!
Tuesday, August 18, 2009
Visual Aids 101: Help, Not Hinder Your Next Presentation
Are you suffering from “death by PowerPoint?”
Many people in corporate America are.
You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.
Let’s be real. Personally, I've never heard, “Oh good – another slide!” I’m sure you would agree.
So, where is the problem?
I believe that most presenters create their slides and think they have a presentation.
Wrong!
What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.
When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.
What are some guidelines?
•Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.
•Use charts and graphs to help explain trends, statistics, or any other numbers.
•Limit the bullet points.
•Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
•Start and end with no slide, so you can make the personal connection with the audience.
Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.
Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”
Many people in corporate America are.
You know the symptoms … yawning participants during your slide shows or distant looks from half of the audience who are staring at your screen like zombies.
Let’s be real. Personally, I've never heard, “Oh good – another slide!” I’m sure you would agree.
So, where is the problem?
I believe that most presenters create their slides and think they have a presentation.
Wrong!
What they should be doing is writing the presentation, and then determining where a slide would add value, impact and interest.
When audience members need specific information to study, and to share with others, give them the complicated details in advance, or at the end of the presentation. Then, simplify when presenting.
What are some guidelines?
•Use pictures (personal photographs or high-end, online stock images) whenever possible – as long as they reinforce the message.
•Use charts and graphs to help explain trends, statistics, or any other numbers.
•Limit the bullet points.
•Use the “B” key to blank out the screen. It pulls the attention back to the speaker.
•Start and end with no slide, so you can make the personal connection with the audience.
Slides are tools – and shouldn’t be used as a crutch. Remember, they are visual aids – not presentations.
Your audience will thank you for not having them suffer a tedious “death by PowerPoint.”
Thursday, August 13, 2009
Executive Presentation Skills: Inform, Inspire & Persuade
I recently did a blog on the topic of executive presentations.
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Monday, August 3, 2009
Presentation Skills Pointer: Fresh Delivery Requires Preparation & Practice
I am often asked if I give the same presentation each time I present.
Although there might be a benefit to do so regarding saving time, my answer is, “No.”
Every audience I face is different, and I need to adjust my message accordingly. The material also needs to be fresh – not only updated from a current events’ perspective, but also fresh in my mind.
I have seen too many speakers who were on “auto pilot.” They sounded bored with their own message. So, how would that translate to the audience?
My method of practice is always to say the presentation out loud -- not in my head where I am eloquent. This helps me with timing, and pacing, not to mention anchoring the content in my head.
The irony is, the longer the presentation, the less time it takes to prepare.
I find short presentations – 20 minutes and under – to be the hardest.
Anyone can ramble.
To make a point hit home in a limited amount of time -- delivering it with passion and authority – that is an art.
What speaking masterpieces have you worked on lately?
For free articles, tips & techniques on presentation skills, visit the new BRODY site.
Although there might be a benefit to do so regarding saving time, my answer is, “No.”
Every audience I face is different, and I need to adjust my message accordingly. The material also needs to be fresh – not only updated from a current events’ perspective, but also fresh in my mind.
I have seen too many speakers who were on “auto pilot.” They sounded bored with their own message. So, how would that translate to the audience?
My method of practice is always to say the presentation out loud -- not in my head where I am eloquent. This helps me with timing, and pacing, not to mention anchoring the content in my head.
The irony is, the longer the presentation, the less time it takes to prepare.
I find short presentations – 20 minutes and under – to be the hardest.
Anyone can ramble.
To make a point hit home in a limited amount of time -- delivering it with passion and authority – that is an art.
What speaking masterpieces have you worked on lately?
For free articles, tips & techniques on presentation skills, visit the new BRODY site.
Tuesday, July 28, 2009
Persuasive Speaking Webinar: Notch Up Your Presentation Skills
I’m back from the National Speakers Association (NSA) conference in Arizona, and also from a biotech client program in California; the latter of which saw me delivering a custom session on effective communication.
As I watched the NSA members present their keynotes and workshops, and during my facilitated group discussion at the client program, I was again struck by the power of effective presentation skills and the power of persuasive speaking.
Yes, I’ve been teaching this topic for more than 25 years now, but the basic principle is still the same: Professionals who master the art of persuasive speaking will get others to take action, change direction, commit and buy.
If you don’t speak like a pro, and convince your audience members of your message, they will consider your session a colossal waste of time.
Are you one of the thousands of people who’d rather die than deliver a speech? Do you need help to improve your persuasive speaking skills?
You’re in luck. In addition to face-to-face presentation skills training and coaching, BRODY now offers webinars.
I’m kicking off the whole series with “How to Present Your Ideas Persuasively to Better Influence Others at Work,” on September
14, from 12:30-1:30 pm EST.
If you attend this webinar, you’ll discover strategies for working with different audience reactions. It’s great for anyone in a relationship management role – whether speaking to clients, colleagues, direct reports – or a combination of all three!
Visit here, for more details on this webinar, and to sign up.
Or, if you share your worst presentation skills nightmare on my blog, and provide a valid e-mail address – or call me at 215-886-1688, I will take 10% off your webinar registration price. This offer expires August 3rd.
As I watched the NSA members present their keynotes and workshops, and during my facilitated group discussion at the client program, I was again struck by the power of effective presentation skills and the power of persuasive speaking.
Yes, I’ve been teaching this topic for more than 25 years now, but the basic principle is still the same: Professionals who master the art of persuasive speaking will get others to take action, change direction, commit and buy.
If you don’t speak like a pro, and convince your audience members of your message, they will consider your session a colossal waste of time.
Are you one of the thousands of people who’d rather die than deliver a speech? Do you need help to improve your persuasive speaking skills?
You’re in luck. In addition to face-to-face presentation skills training and coaching, BRODY now offers webinars.
I’m kicking off the whole series with “How to Present Your Ideas Persuasively to Better Influence Others at Work,” on September
14, from 12:30-1:30 pm EST.
If you attend this webinar, you’ll discover strategies for working with different audience reactions. It’s great for anyone in a relationship management role – whether speaking to clients, colleagues, direct reports – or a combination of all three!
Visit here, for more details on this webinar, and to sign up.
Or, if you share your worst presentation skills nightmare on my blog, and provide a valid e-mail address – or call me at 215-886-1688, I will take 10% off your webinar registration price. This offer expires August 3rd.
Tuesday, March 24, 2009
Present Like a Pro: It's All About the Audience
Last week, I did a webinar on presentation skills.
One question I was asked at the end was, “What is the number one mistake that people make when it comes to giving presentations?
My answer? “Not knowing the audience.”
Think about it...
As a speaker, your information may be excellent, but if it doesn’t relate to the audience, what’s the point?
If the vocabulary, acronyms and jargon are correct, but the audience doesn’t understand them, what’s the point?
If your audience members like to learn by listening, but you use lots of PowerPoint slides, what’s the point?
Preparing a presentation should be all about the audience.
Instead, most presenters see things from their own lens.
Here are some critical factors to consider about your audience members, the next time you prepare a presentation:
•What is their demographic? After all, the examples you use must be understood by them.
•What is their attitude toward your topic and you?
•What experiences do they have relating to your topic?
•How do they like to learn?
•What are their hot buttons?
•How do they make decisions?
•Who are the decision-makers, and who are the influencers?
There are three times to get to know an audience.
The first is when you start your preparation; do your research.
The second is to arrive early, ask questions, and observe what is happening around you.
Finally, you can learn about an audience during the presentation itself. If the audience seems perplexed, is hostile or falling asleep, change what you’re doing. Do a quick reality check and shift gears.
There isn’t one speaker or speaking style that works with all audiences.
But, as a presenter, you can flex your style and your content.
Keep in mind the name of my popular book Speaking is an Audience-Centered Sport.
One question I was asked at the end was, “What is the number one mistake that people make when it comes to giving presentations?
My answer? “Not knowing the audience.”
Think about it...
As a speaker, your information may be excellent, but if it doesn’t relate to the audience, what’s the point?
If the vocabulary, acronyms and jargon are correct, but the audience doesn’t understand them, what’s the point?
If your audience members like to learn by listening, but you use lots of PowerPoint slides, what’s the point?
Preparing a presentation should be all about the audience.
Instead, most presenters see things from their own lens.
Here are some critical factors to consider about your audience members, the next time you prepare a presentation:
•What is their demographic? After all, the examples you use must be understood by them.
•What is their attitude toward your topic and you?
•What experiences do they have relating to your topic?
•How do they like to learn?
•What are their hot buttons?
•How do they make decisions?
•Who are the decision-makers, and who are the influencers?
There are three times to get to know an audience.
The first is when you start your preparation; do your research.
The second is to arrive early, ask questions, and observe what is happening around you.
Finally, you can learn about an audience during the presentation itself. If the audience seems perplexed, is hostile or falling asleep, change what you’re doing. Do a quick reality check and shift gears.
There isn’t one speaker or speaking style that works with all audiences.
But, as a presenter, you can flex your style and your content.
Keep in mind the name of my popular book Speaking is an Audience-Centered Sport.
Monday, September 29, 2008
Presidential Debate: All About Style & Delivery
The first presidential debate is over, and the political pundits have weighed in on both candidates’ performance.
Most of you reading this probably watched the debate, or at least read/heard about it.
So much of endless conversation following the debate had little to do with substance – and much to do with presentation style.
On one hand, this saddens me – and on the other hand, this is no surprise.
I see this regularly as I coach and train people on their presentation skills. We work on the message and the flow, but even with a great message, it can be ruined by poor delivery.
Here are four questions that presenters need to ask themselves (take note Senators McCain and Obama for your next debate):
1) Is my delivery congruent with my message?
2) Do I have good eye contact?
3) Do I have an executive presence (good posture, animated face, open gestures?)
4) Am I credible, believable and authentic?
There will be more presentation skills to analyze this Thursday, as we see the first Vice Presidential debate.
These are certainly interesting times!
Most of you reading this probably watched the debate, or at least read/heard about it.
So much of endless conversation following the debate had little to do with substance – and much to do with presentation style.
On one hand, this saddens me – and on the other hand, this is no surprise.
I see this regularly as I coach and train people on their presentation skills. We work on the message and the flow, but even with a great message, it can be ruined by poor delivery.
Here are four questions that presenters need to ask themselves (take note Senators McCain and Obama for your next debate):
1) Is my delivery congruent with my message?
2) Do I have good eye contact?
3) Do I have an executive presence (good posture, animated face, open gestures?)
4) Am I credible, believable and authentic?
There will be more presentation skills to analyze this Thursday, as we see the first Vice Presidential debate.
These are certainly interesting times!
Tuesday, September 23, 2008
Ancient Rhetorical Concepts Relate to the Presidential Election
As a communications expert and coach, the whole Presidential election process has been fascinating to watch and listen to.
During the upcoming presidental and vice presidential debates, I urge all of you to think about the principles that the great Greek philosopher and father of all public speaking -- Aristotle -- identified. They are: Logos, Pathos and Ethos. And, think of how you are personally responding to each concept.
Logos is the Greek word for Logic. That means how the candidates (president and vice president) are structuring their messages. Keep in mind that facts and figures, which we think always should be logical, are often manipulated or partial truths.
Do your due diligence, so you’re getting more than clever sound bites. Look at their voting records, backgrounds, etc.
Pathos translates into emotional appeals – information that hits close to your heart and gut. Clearly, your values come into play here. The goal of the candidates and their front teams is to hit those hot buttons (like terrorism, the economy, government involvement and health care) -- so you’ll take action, ie. vote for them.
The third concept Aristotle identified is Ethos, which loosely translates into credibility. We tend to believe the person who we perceive to be the most credible, ethical and shares the same values.
The question is do they really share those values? Are they just espousing this, or do their actions demonstrate them?
The candidates are using Aristotle’s three speaking principles in their commercials and public presentations.
So, as you watch and listen to the first Presidential debate next Friday, September 26th, and subsequent debates, pay attention to how these three principles are relevant even today and note how you are being influenced by them.
During the upcoming presidental and vice presidential debates, I urge all of you to think about the principles that the great Greek philosopher and father of all public speaking -- Aristotle -- identified. They are: Logos, Pathos and Ethos. And, think of how you are personally responding to each concept.
Logos is the Greek word for Logic. That means how the candidates (president and vice president) are structuring their messages. Keep in mind that facts and figures, which we think always should be logical, are often manipulated or partial truths.
Do your due diligence, so you’re getting more than clever sound bites. Look at their voting records, backgrounds, etc.
Pathos translates into emotional appeals – information that hits close to your heart and gut. Clearly, your values come into play here. The goal of the candidates and their front teams is to hit those hot buttons (like terrorism, the economy, government involvement and health care) -- so you’ll take action, ie. vote for them.
The third concept Aristotle identified is Ethos, which loosely translates into credibility. We tend to believe the person who we perceive to be the most credible, ethical and shares the same values.
The question is do they really share those values? Are they just espousing this, or do their actions demonstrate them?
The candidates are using Aristotle’s three speaking principles in their commercials and public presentations.
So, as you watch and listen to the first Presidential debate next Friday, September 26th, and subsequent debates, pay attention to how these three principles are relevant even today and note how you are being influenced by them.
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