Professor Dan Brody (yes, he is a relative!) is teaching an entrepreneurial course at the University of Virginia’s School of Engineering.
He had a few entrepreneurs speak as guest lecturers, and he asked me to do the same. My topic was “10 Reasons Presentations Fail & How to Avoid Them.”
You might wonder – why is information regarding presentation skills critical in a class of would be engineering entrepreneurs?
In fact, in my first career, as a college professor of presentation skills and interpersonal communication skills, students often told me, “I don’t need to speak – I am going to be an engineer, accountant, researcher, architect …” – you name it, they said it.
Surprise!
These students entered the job market, and soon realized that no matter how good their ideas were, they needed to be able to sell themselves along with these bright ideas.
This recent group of talented students at UVA are giving group presentations as part of a contest. The winner will get some seed money to actually start building the business that they propose.
In case you are wondering what my top 10 list is, go to my website to read more about “Why Every Professional Needs to Master Presentation Skills” -- to learn why presentations fail and more, and also take the free quiz there to test your presentation skills knowledge.
On the surface, when it comes to presentation skills, things seem to be very basic. However, it is the little things that make the biggest difference.
Here’s a recent example that proves how true this is …
I was flying home last week from Tampa. My seat partner was the ex-superintendant of the Philadelphia School District. She has since spent time teaching and leading at Harvard and now at the University of Pennsylvania: She is on the board of the Philadelphia Art Museum. She told me about the wonderful presentation delivered by the architects who won the Barnes Museum contract.
What made this presentation so good?
The architects told a good story, enjoyed working together, used simple visuals and believed in the project.
How simple is that!?!
Of course, simple isn’t always easy to implement. That is where coaching/training can help.
Do you, or members of your team, need help in preparing your pitch?
If so, you know where to get help!
Showing posts with label presentation. Show all posts
Showing posts with label presentation. Show all posts
Tuesday, November 10, 2009
Friday, October 16, 2009
The Selling Stool: 3 Key Elements to Sales Presentations
Product knowledge and selling skills are only two legs of the stool when it comes to successful sales presentations.
The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.
In other words, you need to master the art of walking and chewing gum at the same time!
The most effective salespeople pay attention to the signals that are being sent – theirs and others.
These winning sales professionals don’t go onto autopilot with their prepared pitch.
So, what are some things to watch for?
Positive cues from the person or people to whom you are presenting:
•Direct eye contact
•Open body language
•Forward lean
•Upward turn on the corners of their mouth
Here are some negative signals to watch carefully for:
•Tension in the eyebrows
•Closed off posture
•Limited eye contact
•Pursed lips
You can’t assume that people are hostile to your ideas just because they have their arms crossed. After all, they may just be cold.
However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.
Typically, in a selling situation, the “buyer” says so much without even saying a word.
The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?
It may seem trite, but there is a reason we have two ears!
The third key is the ability to communicate your ideas effectively, and at the same time read the messages that your audience (buyer) is sending in response.
In other words, you need to master the art of walking and chewing gum at the same time!
The most effective salespeople pay attention to the signals that are being sent – theirs and others.
These winning sales professionals don’t go onto autopilot with their prepared pitch.
So, what are some things to watch for?
Positive cues from the person or people to whom you are presenting:
•Direct eye contact
•Open body language
•Forward lean
•Upward turn on the corners of their mouth
Here are some negative signals to watch carefully for:
•Tension in the eyebrows
•Closed off posture
•Limited eye contact
•Pursed lips
You can’t assume that people are hostile to your ideas just because they have their arms crossed. After all, they may just be cold.
However, if their arms are crossed, look for other signals as well that might indicate hostility, disagreement or closed thinking.
Typically, in a selling situation, the “buyer” says so much without even saying a word.
The question is, are you so busy talking, that you aren’t listening to what is -- and isn’t -- being said?
It may seem trite, but there is a reason we have two ears!
Monday, October 5, 2009
Bottom-Line Speaking for Presentation Skills Success
Give people conclusions they can walk out the door with, not a lot of details.
This is what Jack Welch used to say, when he headed up General Electric.
This is also what I say when I coach people about presentation skills.
You can’t be too specific when sharing information.
Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.
Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).
You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.
Answer these three questions:
What?
So what?
Now what?
Truly effective speakers always keep their focus on the last two.
This is what Jack Welch used to say, when he headed up General Electric.
This is also what I say when I coach people about presentation skills.
You can’t be too specific when sharing information.
Most decision makers don’t have a lot of time to wade through data. They are paying others to get the data, and just want to be told your recommendation or their call to action.
Often, the tendency when speaking is to get bogged down in the technicalities, which most people don’t understand (or even care about!).
You will be perceived as a leader if you keep a presentation at the 100,000-foot level – then be able to answer questions that go beneath that.
Answer these three questions:
What?
So what?
Now what?
Truly effective speakers always keep their focus on the last two.
Thursday, August 13, 2009
Executive Presentation Skills: Inform, Inspire & Persuade
I recently did a blog on the topic of executive presentations.
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Exactly what separates an executive presentation from any other?
Not much.
Perhaps it’s just the title of the person presenting the material – or, speaking at the board level.
After all, every presentation has a purpose. The goal as a speaker is to determine what the purpose is.
As an executive, I may want to …
•Inform my organization about what is going on within the organization (to inform)
•Inspire trust and loyalty in my employees
•Encourage people to buy into a plan or product purchase
Over all, it’s all about informing, inspiring and persuading.
Aristotle described the principles of Logos/Ethos/Pathos.
Logos translates into logic. Every great speaker needs to be easy to follow (logical), and filled with evidence and reason. That alone can inform an audience.
To move people as well, to truly inspire them, requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Then, there is the credibility factor of the presenter (Ethos). Even if an executive delivers an excellent presentation, if the audience doesn’t trust the person – the presentation will fall on deaf ears.
Position alone isn’t enough to inspire.
An executive who is believable, trustworthy, and admirable, will have a much easier time of giving an inspirational presentation.
So, being an executive speaker really just boils down to 3 things:
1)Being an executive.
2)Having a well-organized message that is relevant, inspirational and believable.
3)Delivering the message in an attentive manner -- showing passion, enthusiasm and credibility.
Why make things more difficult than they have to be?
If you need help turning a lackluster presentation into a memorable, executive-level experience, sign up for my 1-hour webinar on September 14 (12:30-1:30 pm EST): “How to Present Your Ideas Persuasively to Better Influence Others at Work.”
Tuesday, July 28, 2009
Persuasive Speaking Webinar: Notch Up Your Presentation Skills
I’m back from the National Speakers Association (NSA) conference in Arizona, and also from a biotech client program in California; the latter of which saw me delivering a custom session on effective communication.
As I watched the NSA members present their keynotes and workshops, and during my facilitated group discussion at the client program, I was again struck by the power of effective presentation skills and the power of persuasive speaking.
Yes, I’ve been teaching this topic for more than 25 years now, but the basic principle is still the same: Professionals who master the art of persuasive speaking will get others to take action, change direction, commit and buy.
If you don’t speak like a pro, and convince your audience members of your message, they will consider your session a colossal waste of time.
Are you one of the thousands of people who’d rather die than deliver a speech? Do you need help to improve your persuasive speaking skills?
You’re in luck. In addition to face-to-face presentation skills training and coaching, BRODY now offers webinars.
I’m kicking off the whole series with “How to Present Your Ideas Persuasively to Better Influence Others at Work,” on September
14, from 12:30-1:30 pm EST.
If you attend this webinar, you’ll discover strategies for working with different audience reactions. It’s great for anyone in a relationship management role – whether speaking to clients, colleagues, direct reports – or a combination of all three!
Visit here, for more details on this webinar, and to sign up.
Or, if you share your worst presentation skills nightmare on my blog, and provide a valid e-mail address – or call me at 215-886-1688, I will take 10% off your webinar registration price. This offer expires August 3rd.
As I watched the NSA members present their keynotes and workshops, and during my facilitated group discussion at the client program, I was again struck by the power of effective presentation skills and the power of persuasive speaking.
Yes, I’ve been teaching this topic for more than 25 years now, but the basic principle is still the same: Professionals who master the art of persuasive speaking will get others to take action, change direction, commit and buy.
If you don’t speak like a pro, and convince your audience members of your message, they will consider your session a colossal waste of time.
Are you one of the thousands of people who’d rather die than deliver a speech? Do you need help to improve your persuasive speaking skills?
You’re in luck. In addition to face-to-face presentation skills training and coaching, BRODY now offers webinars.
I’m kicking off the whole series with “How to Present Your Ideas Persuasively to Better Influence Others at Work,” on September
14, from 12:30-1:30 pm EST.
If you attend this webinar, you’ll discover strategies for working with different audience reactions. It’s great for anyone in a relationship management role – whether speaking to clients, colleagues, direct reports – or a combination of all three!
Visit here, for more details on this webinar, and to sign up.
Or, if you share your worst presentation skills nightmare on my blog, and provide a valid e-mail address – or call me at 215-886-1688, I will take 10% off your webinar registration price. This offer expires August 3rd.
Monday, May 18, 2009
Recent Graduates -- Or Any Professional -- Be Open to All Possibilities
Good news. By all accounts and feedback, my Temple commencement address went well.
Soon it can be seen on YouTube and on our web site.
The audience got involved, and I had fun.
If you haven’t been following my blog, last week I was the keynote graduation speaker for the School of Communications & Theater at Temple University. There were 675 graduates, and another 2,000 plus (family, friends, faculty, etc) in attendance.
I must admit, I was stressed – but well-prepared!
The first two points I covered (which I wrote about in my last two weekly blog posts) were:
1)Play to your strengths and passion for greater success
2)Market yourself continually and professionally
The third point is: Be open to all possibilities.
The world is different now than when these graduates entered college, and it will continue to change.
The class of 2009 can’t afford to think in silos. This fresh crop of college graduates needs to be open-minded as to where they can apply their talents and skills.
If things don’t exist, or graduates have a tough time finding such “perfect” opportunities, they need to look for new ways to create them.
Where would the talents of a broadcast major fit? What nontraditional “platforms” can a theater major perform on?
Flexibility and creativity are key for new graduates. Continuing their education – whether formal or informal – will be essential.
The challenge for graduates is to focus on the next steps of learning.
My mantra is, “If you aren’t green and growing, you are ripe and rotting.”
Although my presentation was to recent college graduates, this message is valuable for all business professionals.
Next week, I’ll share my fourth strategy for new graduates. Stay tuned!
Soon it can be seen on YouTube and on our web site.
The audience got involved, and I had fun.
If you haven’t been following my blog, last week I was the keynote graduation speaker for the School of Communications & Theater at Temple University. There were 675 graduates, and another 2,000 plus (family, friends, faculty, etc) in attendance.
I must admit, I was stressed – but well-prepared!
The first two points I covered (which I wrote about in my last two weekly blog posts) were:
1)Play to your strengths and passion for greater success
2)Market yourself continually and professionally
The third point is: Be open to all possibilities.
The world is different now than when these graduates entered college, and it will continue to change.
The class of 2009 can’t afford to think in silos. This fresh crop of college graduates needs to be open-minded as to where they can apply their talents and skills.
If things don’t exist, or graduates have a tough time finding such “perfect” opportunities, they need to look for new ways to create them.
Where would the talents of a broadcast major fit? What nontraditional “platforms” can a theater major perform on?
Flexibility and creativity are key for new graduates. Continuing their education – whether formal or informal – will be essential.
The challenge for graduates is to focus on the next steps of learning.
My mantra is, “If you aren’t green and growing, you are ripe and rotting.”
Although my presentation was to recent college graduates, this message is valuable for all business professionals.
Next week, I’ll share my fourth strategy for new graduates. Stay tuned!
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